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05.22.2018
Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...
Read Full Post01.1.2018
I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...
Read Full Post10.22.2017
There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...
Read Full Post03.27.2017
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full Post12.2.2016
The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...
Read Full Post05.26.2016
This year’s National Restaurant Association trade show was eye-opening in several ways. Here are three observations that I'm taking away from the event: 1) Coca-Cola is really worried about what restaurant operators may do about the decline in carbonated soft...
Read Full Post05.10.2016
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post02.24.2016
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post01.5.2016
If you are a trying to cut operating costs without sacrificing quality, and if you are trying to find the money you need to pay for new initiatives, you need to call us. If you work for a large chain,...
Read Full Post01.4.2016
I’m very happy to announce that we are expanding our focus beyond healthcare. Some smart people in the restaurant and aviation sectors asked us to “do what we do” for them and their peers. After a lot of due diligence,...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
05.22.2018
Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...
Read Full Post01.1.2018
I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...
Read Full Post10.22.2017
There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...
Read Full Post03.27.2017
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full Post12.2.2016
The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...
Read Full Post05.26.2016
This year’s National Restaurant Association trade show was eye-opening in several ways. Here are three observations that I'm taking away from the event: 1) Coca-Cola is really worried about what restaurant operators may do about the decline in carbonated soft...
Read Full Post05.10.2016
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post02.24.2016
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post01.5.2016
If you are a trying to cut operating costs without sacrificing quality, and if you are trying to find the money you need to pay for new initiatives, you need to call us. If you work for a large chain,...
Read Full Post01.4.2016
I’m very happy to announce that we are expanding our focus beyond healthcare. Some smart people in the restaurant and aviation sectors asked us to “do what we do” for them and their peers. After a lot of due diligence,...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.