CONTACT US (615) 850-4420
11.9.2018
As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...
Read Full Post11.1.2018
Beverage Contracts are Constantly Evolving. Is it Time to Add Specific Terms Related to Delivery? Most Pouring Rights Agreements (PRAs) are silent on the subject of delivery strategies. That may change over the next 5-10 years, and it may make...
Read Full Post09.26.2018
Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers. When Pepsi owned Taco Bell, Pizza...
Read Full Post09.5.2018
Are you prepared for your next negotiation with Coke and Pepsi? Do you know if you are setting up your beverage negotiation for success? In our recent webinar, "The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts," Ben Kitay, our foodservice practice leader,...
Read Full Post07.13.2018
In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...
Read Full Post06.19.2018
Our clients and prospective clients often ask, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will expire soon,...
Read Full Post05.22.2018
Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...
Read Full Post01.1.2018
I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...
Read Full Post10.22.2017
There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...
Read Full Post03.27.2017
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
11.9.2018
As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...
Read Full Post11.1.2018
Beverage Contracts are Constantly Evolving. Is it Time to Add Specific Terms Related to Delivery? Most Pouring Rights Agreements (PRAs) are silent on the subject of delivery strategies. That may change over the next 5-10 years, and it may make...
Read Full Post09.26.2018
Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers. When Pepsi owned Taco Bell, Pizza...
Read Full Post09.5.2018
Are you prepared for your next negotiation with Coke and Pepsi? Do you know if you are setting up your beverage negotiation for success? In our recent webinar, "The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts," Ben Kitay, our foodservice practice leader,...
Read Full Post07.13.2018
In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...
Read Full Post06.19.2018
Our clients and prospective clients often ask, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will expire soon,...
Read Full Post05.22.2018
Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...
Read Full Post01.1.2018
I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...
Read Full Post10.22.2017
There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...
Read Full Post03.27.2017
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.