Enliven
05.7.2026
What McDonald’s Beverage Pivot Means for Your Next Deal
McDonald's just launched six crafted sodas and refreshers across nearly 14,000 U.S. restaurants. Dirty Dr Pepper with cold foam. Mango Pineapple Refresher with boba pearls. A Red Bull Dragonberry Energizer that has nothing to do with Coca-Cola. This isn't a...
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04.27.2026
How Strategic Partnerships Can Fill the Gap in Airport Non-Aeronautical Revenue
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Non-aeronautical revenue remains 9% below pre-pandemic levels. Strategic commercial partnerships can help close the gap. ACI World’s latest Airport Economics...
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04.23.2026
In-House vs. Specialist: An Honest Comparison for Beverage Deal Negotiation
"Can't we just handle this ourselves?" It's among the most common questions we hear from procurement leaders considering their next beverage deal. And it's a fair one. Your Procurement Team Is Good at What They Do We should start...
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04.7.2026
Enliven’s Heather Neisen to Speak at SCCAAAE Conference
Will address the persistent revenue gap facing airports and highlight new strategies for meaningful, long-term growth NASHVILLE, TN, April 7, 2026 – Enliven, the nation’s leading consultancy for commercial beverage program strategies, partnerships, and vendor negotiations, is pleased to share...
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12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
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11.15.2025
MRM Magazine Feature — The Great Beverage Reset: How Operators Are Rethinking Pouring Rights to Protect Profitability
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
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10.29.2025
Beverage Consulting Firm Enliven Appoints Kelly Dolan Director of Strategic Partnerships
Industry veteran brings two decades of food and beverage expertise to strengthen Enliven’s client partnerships and business development efforts NASHVILLE, TN, October 28, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announced the appointment...
Read Full Post10.2.2025
How Pouring Rights Contracts are Connecting CX and Commerce to Drive Revenue for All
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
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09.23.2025
Airport World Feature: Boosting Beverage Revenues
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
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08.25.2025
Enliven Expands Internationally with High-Profile Beverage Deals
MARKS NEW ERA OF GROWTH FOR THE BEVERAGE STRATEGY LEADER NASHVILLE, TN, August 25, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announces it is expanding internationally, driven by rising demand from global operators for...
Read Full PostEnliven
05.7.2026
What McDonald’s Beverage Pivot Means for Your Next Deal
By Tim Harms
McDonald's just launched six crafted sodas and refreshers across nearly 14,000 U.S. restaurants. Dirty Dr Pepper with cold foam. Mango Pineapple Refresher with boba pearls. A Red Bull Dragonberry Energizer that has nothing to do with Coca-Cola. This isn't a...
Read Full Post04.27.2026
How Strategic Partnerships Can Fill the Gap in Airport Non-Aeronautical Revenue
By Tim Harms
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Non-aeronautical revenue remains 9% below pre-pandemic levels. Strategic commercial partnerships can help close the gap. ACI World’s latest Airport Economics...
Read Full Post04.23.2026
In-House vs. Specialist: An Honest Comparison for Beverage Deal Negotiation
By Tim Harms
"Can't we just handle this ourselves?" It's among the most common questions we hear from procurement leaders considering their next beverage deal. And it's a fair one. Your Procurement Team Is Good at What They Do We should start...
Read Full Post04.7.2026
Enliven’s Heather Neisen to Speak at SCCAAAE Conference
By Tim Harms
Will address the persistent revenue gap facing airports and highlight new strategies for meaningful, long-term growth NASHVILLE, TN, April 7, 2026 – Enliven, the nation’s leading consultancy for commercial beverage program strategies, partnerships, and vendor negotiations, is pleased to share...
Read Full Post12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
By Monica Harris
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
Read Full Post11.15.2025
MRM Magazine Feature — The Great Beverage Reset: How Operators Are Rethinking Pouring Rights to Protect Profitability
By Tim Harms
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
Read Full Post10.29.2025
Beverage Consulting Firm Enliven Appoints Kelly Dolan Director of Strategic Partnerships
By Monica Harris
Industry veteran brings two decades of food and beverage expertise to strengthen Enliven’s client partnerships and business development efforts NASHVILLE, TN, October 28, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announced the appointment...
Read Full Post10.2.2025
How Pouring Rights Contracts are Connecting CX and Commerce to Drive Revenue for All
By Tim Harms
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
Read Full Post09.23.2025
Airport World Feature: Boosting Beverage Revenues
By Tim Harms
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
Read Full Post08.25.2025
Enliven Expands Internationally with High-Profile Beverage Deals
By Monica Harris
MARKS NEW ERA OF GROWTH FOR THE BEVERAGE STRATEGY LEADER NASHVILLE, TN, August 25, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announces it is expanding internationally, driven by rising demand from global operators for...
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