Restaurants
05.18.2026
The Gen Z / Gen Alpha Beverage Revolution Your Contract Isn’t Ready For
What KDP's 2026 Trend Report Means for Your Next Beverage Deal Keurig Dr Pepper just dropped their second annual State of Beverages Trend Report, and buried inside the consumer data is a message that every organization with a beverage...
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05.7.2026
What McDonald’s Beverage Pivot Means for Your Next Deal
McDonald's just launched six crafted sodas and refreshers across nearly 14,000 U.S. restaurants. Dirty Dr Pepper with cold foam. Mango Pineapple Refresher with boba pearls. A Red Bull Dragonberry Energizer that has nothing to do with Coca-Cola. This isn't a...
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12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
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11.15.2025
MRM Magazine Feature — The Great Beverage Reset: How Operators Are Rethinking Pouring Rights to Protect Profitability
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
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11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post
10.25.2024
Podcast: Understanding the trends, innovations within beverage
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
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09.16.2024
Interview: Shaping the future of the global beverage sector
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full Post
09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post
07.16.2024
Dr Pepper Surpasses Pepsi: What This Means for Beverage Partnerships
You may have seen the headlines: Dr Pepper has now surpassed Pepsi to become the second most popular soft drink in the United States. While this shift may come as a surprise for many, for those who have been tracking...
Read Full Post
04.29.2024
What Subway’s Switch to Pepsi Means for the Industry
A Shift in the Beverage Landscape In a move that's sending ripples through the restaurant industry, Subway recently announced its decision to switch from Coca-Cola to PepsiCo products. The news has left many wondering what this means for the future...
Read Full PostRestaurants
05.18.2026
The Gen Z / Gen Alpha Beverage Revolution Your Contract Isn’t Ready For
By Tim Harms
What KDP's 2026 Trend Report Means for Your Next Beverage Deal Keurig Dr Pepper just dropped their second annual State of Beverages Trend Report, and buried inside the consumer data is a message that every organization with a beverage...
Read Full Post05.7.2026
What McDonald’s Beverage Pivot Means for Your Next Deal
By Tim Harms
McDonald's just launched six crafted sodas and refreshers across nearly 14,000 U.S. restaurants. Dirty Dr Pepper with cold foam. Mango Pineapple Refresher with boba pearls. A Red Bull Dragonberry Energizer that has nothing to do with Coca-Cola. This isn't a...
Read Full Post12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
By Monica Harris
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
Read Full Post11.15.2025
MRM Magazine Feature — The Great Beverage Reset: How Operators Are Rethinking Pouring Rights to Protect Profitability
By Tim Harms
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
Read Full Post11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
By Tim Harms
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post10.25.2024
Podcast: Understanding the trends, innovations within beverage
By Monica Harris
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post09.16.2024
Interview: Shaping the future of the global beverage sector
By Monica Harris
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full Post09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
By Tim Harms
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post07.16.2024
Dr Pepper Surpasses Pepsi: What This Means for Beverage Partnerships
By Tim Harms
You may have seen the headlines: Dr Pepper has now surpassed Pepsi to become the second most popular soft drink in the United States. While this shift may come as a surprise for many, for those who have been tracking...
Read Full Post04.29.2024
What Subway’s Switch to Pepsi Means for the Industry
By Tim Harms
A Shift in the Beverage Landscape In a move that's sending ripples through the restaurant industry, Subway recently announced its decision to switch from Coca-Cola to PepsiCo products. The news has left many wondering what this means for the future...
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