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Hospitals


08.2.2016

Why Pepsi and Coke Love Hospitals

The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...

Read Full Post


05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

Read Full Post


02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

Read Full Post


11.25.2015

5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven

A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...

Read Full Post


10.21.2015

Shill for Bottled Water?

After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...

Read Full Post


10.1.2015

Numbers Your “Partners” Aren’t Telling You

When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...

Read Full Post


09.16.2015

Three Reasons Why Bottled Water Already Outsells Bottled Soda at Hospitals

A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...

Read Full Post


09.1.2015

Big Data, Big Beverage, Big Savings

“Big Data” is all the rage in healthcare. Just about everyone dreams of what it would be like to take huge amounts of data, slice it, dice it, and turn it into something good … better patient outcomes, greater energy...

Read Full Post


08.19.2015

Hospital Systems Save 24% With Coke or Pepsi Deal

We recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an...

Read Full Post


08.5.2015

Top 10 Beverage Deal Mistakes & Misunderstandings

If you have thought any of the following thoughts, you would be wrong. We'd be happy to explain why. 1.  "My GPO contracts arlready provide the lowest beverage prices and best rebates possible." 2.  "We do sole-source agreements all the...

Read Full Post

Hospitals


08.2.2016

Why Pepsi and Coke Love Hospitals

By Tim Richardson

The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...

Read Full Post


05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

Read Full Post


02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

Read Full Post


11.25.2015

5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven

By Tim Richardson

A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...

Read Full Post


10.21.2015

Shill for Bottled Water?

By Tim Richardson

After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...

Read Full Post


10.1.2015

Numbers Your “Partners” Aren’t Telling You

By Tim Richardson

When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...

Read Full Post


09.16.2015

Three Reasons Why Bottled Water Already Outsells Bottled Soda at Hospitals

By Tim Richardson

A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...

Read Full Post


09.1.2015

Big Data, Big Beverage, Big Savings

By Tim Richardson

“Big Data” is all the rage in healthcare. Just about everyone dreams of what it would be like to take huge amounts of data, slice it, dice it, and turn it into something good … better patient outcomes, greater energy...

Read Full Post


08.19.2015

Hospital Systems Save 24% With Coke or Pepsi Deal

By Tim Richardson

We recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an...

Read Full Post


08.5.2015

Top 10 Beverage Deal Mistakes & Misunderstandings

By Tim Richardson

If you have thought any of the following thoughts, you would be wrong. We'd be happy to explain why. 1.  "My GPO contracts arlready provide the lowest beverage prices and best rebates possible." 2.  "We do sole-source agreements all the...

Read Full Post

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