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08.2.2016
The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...
Read Full Post05.10.2016
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post02.24.2016
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post11.25.2015
A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...
Read Full Post10.21.2015
After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...
Read Full Post10.1.2015
When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...
Read Full Post09.16.2015
A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...
Read Full Post09.1.2015
“Big Data” is all the rage in healthcare. Just about everyone dreams of what it would be like to take huge amounts of data, slice it, dice it, and turn it into something good … better patient outcomes, greater energy...
Read Full Post08.19.2015
We recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an...
Read Full Post08.5.2015
If you have thought any of the following thoughts, you would be wrong. We'd be happy to explain why. 1. "My GPO contracts arlready provide the lowest beverage prices and best rebates possible." 2. "We do sole-source agreements all the...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
08.2.2016
The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...
Read Full Post05.10.2016
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post02.24.2016
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post11.25.2015
A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...
Read Full Post10.21.2015
After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...
Read Full Post10.1.2015
When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...
Read Full Post09.16.2015
A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...
Read Full Post09.1.2015
“Big Data” is all the rage in healthcare. Just about everyone dreams of what it would be like to take huge amounts of data, slice it, dice it, and turn it into something good … better patient outcomes, greater energy...
Read Full Post08.19.2015
We recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an...
Read Full Post08.5.2015
If you have thought any of the following thoughts, you would be wrong. We'd be happy to explain why. 1. "My GPO contracts arlready provide the lowest beverage prices and best rebates possible." 2. "We do sole-source agreements all the...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.