CONTACT US (615) 850-4420
Hospitals
11.13.2017
Webinar: How Beverage Deals Drive Million Dollar Savings in Healthcare
What if you were told that you could save your organization $1 million simply by offering a single brand of bottled water (for example, Aquafina or Dasani) instead of offering half a dozen brands (Aquafina, Dasani, Ozarka, Deer Park, Evian,...
Read Full Post
03.27.2017
Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full Post
12.2.2016
The New Soft Drink Tax Regime and Its Impact
The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...
Read Full Post
08.2.2016
Why Pepsi and Coke Love Hospitals
The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...
Read Full Post
05.10.2016
Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post
02.24.2016
How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post
11.25.2015
5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven
A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...
Read Full Post
10.21.2015
Shill for Bottled Water?
After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...
Read Full Post
10.1.2015
Numbers Your “Partners” Aren’t Telling You
When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...
Read Full Post
09.16.2015
Three Reasons Why Bottled Water Already Outsells Bottled Soda at Hospitals
A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...
Read Full PostHospitals
11.13.2017
Webinar: How Beverage Deals Drive Million Dollar Savings in Healthcare
By Tim Harms
What if you were told that you could save your organization $1 million simply by offering a single brand of bottled water (for example, Aquafina or Dasani) instead of offering half a dozen brands (Aquafina, Dasani, Ozarka, Deer Park, Evian,...
Read Full Post03.27.2017
Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up
By Tim Richardson
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full Post12.2.2016
The New Soft Drink Tax Regime and Its Impact
By enliven
The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...
Read Full Post08.2.2016
Why Pepsi and Coke Love Hospitals
By Tim Richardson
The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...
Read Full Post05.10.2016
Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!
By Tim Richardson
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post02.24.2016
How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making
By Tim Richardson
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post11.25.2015
5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven
By Tim Richardson
A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...
Read Full Post10.21.2015
Shill for Bottled Water?
By Tim Richardson
After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...
Read Full Post10.1.2015
Numbers Your “Partners” Aren’t Telling You
By Tim Richardson
When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...
Read Full Post09.16.2015
Three Reasons Why Bottled Water Already Outsells Bottled Soda at Hospitals
By Tim Richardson
A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...
Read Full PostFilter by Category
Subscribe to Enliven
Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.