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Hospitals


01.11.2021

Most Anticipated New Beverage Products of 2021

The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...

Read Full Post

11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post

10.20.2020

Do Beverage Deals Promote Bad Health?

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post

09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post

09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post
1 2 3 4 5 … 7

Subscribe to Enliven

Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.

Hospitals


01.11.2021

Most Anticipated New Beverage Products of 2021

By Tim Harms

The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...

Read Full Post

11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

By Monica Harris

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post

10.20.2020

Do Beverage Deals Promote Bad Health?

By Heather Neisen

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post

09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

By Tim Harms

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post

09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post
1 2 3 4 5 … 7

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    We Don't Want Your Money

    We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

    Let's Start a Conversation

    We Don't Want Your Money

    We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

    Let's Start a Conversation