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Enliven
01.17.2022
7 New Products We’re Excited About in 2022
The beverage industry is innovating at a pace faster than ever seen before. New product categories are being created, existing product lines are being extended, and once distinct product segments are now being blurred. Last year, one client of ours...
Read Full Post
04.13.2021
Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership
Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...
Read Full Post
03.9.2021
6 Ways to Improve Employee Engagement with a Beverage Deal
Enliven Beverage Deal Podcast Episode #15 Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...
Read Full Post
01.19.2021
Why You Should Re-Think Your Approach to Vending
Enliven Beverage Deal Podcast Episode #14 Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...
Read Full Post
11.3.2020
How Exclusive Beverage Deals Lead to Increased Sales
Enliven Beverage Deal Podcast Episode #13 "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...
Read Full Post
10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post
10.20.2020
Do Beverage Deals Promote Bad Health?
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post
08.11.2020
The Key to Improving Any Beverage Deal
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full Post
07.28.2020
The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)
Enliven Beverage Deal Podcast Episode #6 What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...
Read Full Post
05.5.2020
Introducing The New Enliven Beverage Deal Podcast
We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...
Read Full PostEnliven
01.17.2022
7 New Products We’re Excited About in 2022
By Tim Harms
The beverage industry is innovating at a pace faster than ever seen before. New product categories are being created, existing product lines are being extended, and once distinct product segments are now being blurred. Last year, one client of ours...
Read Full Post04.13.2021
Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership
By Heather Neisen
Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...
Read Full Post03.9.2021
6 Ways to Improve Employee Engagement with a Beverage Deal
By Heather Neisen
Enliven Beverage Deal Podcast Episode #15 Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...
Read Full Post01.19.2021
Why You Should Re-Think Your Approach to Vending
By Martin Strobel
Enliven Beverage Deal Podcast Episode #14 Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...
Read Full Post11.3.2020
How Exclusive Beverage Deals Lead to Increased Sales
By Monica Harris
Enliven Beverage Deal Podcast Episode #13 "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...
Read Full Post10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
By Tim Harms
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post10.20.2020
Do Beverage Deals Promote Bad Health?
By Heather Neisen
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post08.11.2020
The Key to Improving Any Beverage Deal
By Rob Waid
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full Post07.28.2020
The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)
By Rob Waid
Enliven Beverage Deal Podcast Episode #6 What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...
Read Full Post05.5.2020
Introducing The New Enliven Beverage Deal Podcast
By Tim Harms
We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...
Read Full PostFilter by Category
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