Enliven
06.20.2025
$500,000 Raised for HOPE Fund Through Strategic Beverage Partnership
This spring, a simple idea—turning everyday beverage purchases into acts of generosity—turned into a half-million-dollar impact. Through a campaign called “Hydrate to Donate,” $500,000 was raised for the HCA Healthcare HOPE Fund, a nonprofit that provides financial assistance to HCA...
Read Full Post
11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post
10.25.2024
Podcast: Understanding the trends, innovations within beverage
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post
09.16.2024
Interview: Shaping the future of the global beverage sector
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full Post
09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post
08.5.2024
Beverage Consulting Firm Enliven Welcomes Scott Johnson, Former SVP of Keurig Dr Pepper
Strategic Hire to Propel Company’s Growth and Innovation NASHVILLE, TN, August 5, 2024 – Enliven, the nation’s leading beverage partnership consulting firm, is pleased to announce the appointment of Scott Johnson as the company’s new Executive Vice President, Strategy...
Read Full Post
06.22.2023
Unleashing the Power of Beverage Partnerships: 6 of Our Favorite Marketing Activations
In our previous article, "Why You Should Leverage Marketing Activations in Your Beverage Agreement," I discussed the untapped potential of marketing activations within pouring rights agreements. These activations, when utilized effectively, can be a game-changer for businesses, offering opportunities to...
Read Full Post
05.25.2023
Why You Should Leverage Marketing Activations in Your Beverage Agreement
What if I told you that you had access to hundreds of thousands of dollars worth of consulting and marketing initiatives that could drive your business initiatives forward? What if I told you that the vast majority of businesses do,...
Read Full Post
03.16.2023
What Are “Unbundling Charges”? (Or How to Owe Hundreds of Thousands Of Dollars Even After Your Beverage Deal is Complete)
You’ve completed the term of your beverage contract and fulfilled all of your obligations. So why are you now being billed for hundreds of thousands of dollars? The answer is simple: unbundling charges. We’ve seen it countless times. Executives are...
Read Full Post
02.13.2023
The Four Factors that Drive Beverage Company Investment
In our nearly 20 year history of analyzing beverage deals, one thing clearly stands out: Not all beverage deals are created equal. The disparity between total deal value for organizations with almost identical volumes can be eye opening. A chasm...
Read Full PostEnliven
06.20.2025
$500,000 Raised for HOPE Fund Through Strategic Beverage Partnership
By Tim Harms
This spring, a simple idea—turning everyday beverage purchases into acts of generosity—turned into a half-million-dollar impact. Through a campaign called “Hydrate to Donate,” $500,000 was raised for the HCA Healthcare HOPE Fund, a nonprofit that provides financial assistance to HCA...
Read Full Post11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
By Tim Harms
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post10.25.2024
Podcast: Understanding the trends, innovations within beverage
By Monica Harris
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post09.16.2024
Interview: Shaping the future of the global beverage sector
By Monica Harris
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full Post09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
By Tim Harms
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post08.5.2024
Beverage Consulting Firm Enliven Welcomes Scott Johnson, Former SVP of Keurig Dr Pepper
By Monica Harris
Strategic Hire to Propel Company’s Growth and Innovation NASHVILLE, TN, August 5, 2024 – Enliven, the nation’s leading beverage partnership consulting firm, is pleased to announce the appointment of Scott Johnson as the company’s new Executive Vice President, Strategy...
Read Full Post06.22.2023
Unleashing the Power of Beverage Partnerships: 6 of Our Favorite Marketing Activations
By Tim Harms
In our previous article, "Why You Should Leverage Marketing Activations in Your Beverage Agreement," I discussed the untapped potential of marketing activations within pouring rights agreements. These activations, when utilized effectively, can be a game-changer for businesses, offering opportunities to...
Read Full Post05.25.2023
Why You Should Leverage Marketing Activations in Your Beverage Agreement
By Tim Harms
What if I told you that you had access to hundreds of thousands of dollars worth of consulting and marketing initiatives that could drive your business initiatives forward? What if I told you that the vast majority of businesses do,...
Read Full Post03.16.2023
What Are “Unbundling Charges”? (Or How to Owe Hundreds of Thousands Of Dollars Even After Your Beverage Deal is Complete)
By Tim Harms
You’ve completed the term of your beverage contract and fulfilled all of your obligations. So why are you now being billed for hundreds of thousands of dollars? The answer is simple: unbundling charges. We’ve seen it countless times. Executives are...
Read Full Post02.13.2023
The Four Factors that Drive Beverage Company Investment
By Tim Harms
In our nearly 20 year history of analyzing beverage deals, one thing clearly stands out: Not all beverage deals are created equal. The disparity between total deal value for organizations with almost identical volumes can be eye opening. A chasm...
Read Full PostFilter by Category
Subscribe to Enliven
Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.