Airports
10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post
10.20.2020
Do Beverage Deals Promote Bad Health?
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post
10.6.2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
Enliven Beverage Deal Podcast Episode #11 Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...
Read Full Post
09.15.2020
8 Ways COVID-19 Will Impact Future Beverage Deals
COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...
Read Full Post
09.8.2020
3 Reasons Beverage Companies Want to Partner with Airports
Enliven Beverage Deal Podcast Episode #9 Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...
Read Full Post
08.25.2020
Outcomes Based Negotiation
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post
08.11.2020
The Key to Improving Any Beverage Deal
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full Post
08.4.2020
Beverage Partnership Helps Airports Resume Food & Beverage Service
Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...
Read Full Post
07.28.2020
The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)
Enliven Beverage Deal Podcast Episode #6 What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...
Read Full Post
07.7.2020
Pouring Rights Help Airports Provide Relief to Employees
MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...
Read Full PostAirports
10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
By Tim Harms
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post10.20.2020
Do Beverage Deals Promote Bad Health?
By Heather Neisen
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post10.6.2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
By Monica Harris
Enliven Beverage Deal Podcast Episode #11 Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...
Read Full Post09.15.2020
8 Ways COVID-19 Will Impact Future Beverage Deals
By Tim Harms
COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...
Read Full Post09.8.2020
3 Reasons Beverage Companies Want to Partner with Airports
By Monica Harris
Enliven Beverage Deal Podcast Episode #9 Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...
Read Full Post08.25.2020
Outcomes Based Negotiation
By Tim Harms
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post08.11.2020
The Key to Improving Any Beverage Deal
By Rob Waid
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full Post08.4.2020
Beverage Partnership Helps Airports Resume Food & Beverage Service
By Monica Harris
Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...
Read Full Post07.28.2020
The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)
By Rob Waid
Enliven Beverage Deal Podcast Episode #6 What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...
Read Full Post07.7.2020
Pouring Rights Help Airports Provide Relief to Employees
By Monica Harris
MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...
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