Are you prepared for your next negotiation with Coke and Pepsi?
Do you know if you are setting up your beverage negotiation for success?
In our recent webinar, “The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts,” Ben Kitay, our foodservice practice leader, shared:
- When you should — and shouldn’t — agree to a volume-based agreement
- Who in your organization should ultimately “own” the beverage negotiation
- What it means to have truly best-in-class price protection provisions
- Some of the many one-sided terms that you can and should remove from standard Coke & Pepsi contracts
Ben explored all of this and more, which he has distilled from his over 30-year career in the beverage industry. During a portion of Ben’s 15-year tenure with The Coca-Cola Company, Ben reviewed every foodservice contract signed by the company, and he’s since represented over 20,000 restaurant units in their beverage negotiations.
Contractual missteps have cost restaurant operators millions of dollars that they didn’t need to spend (or millions that they left on the negotiating table). Watch the replay today to gain valuable tools to help you master your next beverage negotiation.
Access the webinar replay today.
