The money is very real. We've worked with hundreds of hospitals over the last 15 years and have the built the most extensive beverage deal database in the world. You can have confidence that the savings will materialize for you, too.
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Not likely. While cafeteria operators often have beverage deals in place, they don't typically benefit the host hospital -- and they certainly weren't designed with the hospital's interest in mind. Other host properties (universities, stadiums, etc.) don't allow third parties to control their beverage deal. Why should you?

No. Retail beverage volumes always increase in the first year of a beverage deal. Your employees and guests will benefit from better merchandizing, engaging promotions and give-aways, and new product categories.
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Beverage deals actually expand choice. Both Coke & Pepsi have expansive product portfolios -- including teas, juices, waters, coffees, etc. Partnering with one brand prevents duplicative products from crowding the shelves and creates more space for the new and innovative products your guests and employees want.

Not if they are structured in the right way. The top selling beverage product on hospital campuses today is bottled water. You can structure your beverage deal to promote healthy beverages and fund wellness initiatives.

You can, but it's not a good idea. Beverage negotiations are unlike any other negotiation, and the industry is changing more rapidly now than it has in the last 50 years. Shifting consumer tastes, increased product selection and new equipment technology are all critically important factors to consider in your next deal. While your team excels at negotiating deals that are core to your business, you should get expert help when it comes to your beverage deal. If the biggest restaurant chains in the world seek the guidance of consultants, should you be doing it on your own? Don't leave money on the table.