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01.17.2023
When it comes to finding ways to save money, beverages don’t typically rise to the top of the list. In fact, many executives are surprised to learn how much their business is spending on beverages in the first place. The...
Read Full Post11.17.2022
Photo by PepsiCo and The Coca-Cola Company The introduction of Coca-Cola Freestyle and Pepsi Spire was the largest change to the fountain soda industry since the transition from 5-gallon (“figal”) premix kegs to bag-in-box postmix syrup. Not only did the...
Read Full Post10.17.2022
Producing a formal RFP can be a lot of work. Why go through all the effort? Isn’t it just as easy to call your beverage reps and let them send you a proposal? Why not work off of the early...
Read Full Post09.19.2022
Any time you prepare to negotiate a beverage partnership, you should consider your equipment strategy. And any well-designed equipment strategy should include a thorough evaluation of equipment ownership. Does it make sense for your organization to own its beverage equipment?...
Read Full Post08.18.2022
Which beverage companies do the top quick service restaurants (QSRs) in the US partner with? Given how important beverages are to the bottom line of most QSRs, keeping a pulse on the beverage market share in this segment is both...
Read Full Post07.14.2022
When approaching an upcoming negotiation with a beverage company, it’s tempting to see the process as a battle. Your job is to “win” by extracting as much value as possible from the competing beverage companies. There are some consultants out...
Read Full Post06.13.2022
For most foodservice operators, beverage incidence rates (the percentage of transactions that include a beverage order) have been declining for years. The causes have been well documented: consumers are looking for better-for-you options, new flavors and beverages with functional benefits....
Read Full Post04.11.2022
It’s not uncommon for executives to have a lot of questions when hearing about a beverage deal: What is a beverage deal? Is it the same as a pouring rights agreement? How are they typically structured? Is it common in...
Read Full Post03.22.2022
Restaurant Business' A Deeper Dive Enliven's CEO Tim Harms was featured in this week's episode of A Deeper Dive, a podcast produced by Restaurant Business. Take a listen below Episode Description Originally posted by Restaurant Business by Jonathan...
Read Full Post02.15.2022
Sometimes, we get asked: “Can’t we just negotiate our beverage agreement in-house? We have an entire procurement department that does this every day.” We know your procurement team is qualified. When it comes to negotiating or managing your beverage partnership,...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
01.17.2023
When it comes to finding ways to save money, beverages don’t typically rise to the top of the list. In fact, many executives are surprised to learn how much their business is spending on beverages in the first place. The...
Read Full Post11.17.2022
Photo by PepsiCo and The Coca-Cola Company The introduction of Coca-Cola Freestyle and Pepsi Spire was the largest change to the fountain soda industry since the transition from 5-gallon (“figal”) premix kegs to bag-in-box postmix syrup. Not only did the...
Read Full Post10.17.2022
Producing a formal RFP can be a lot of work. Why go through all the effort? Isn’t it just as easy to call your beverage reps and let them send you a proposal? Why not work off of the early...
Read Full Post09.19.2022
Any time you prepare to negotiate a beverage partnership, you should consider your equipment strategy. And any well-designed equipment strategy should include a thorough evaluation of equipment ownership. Does it make sense for your organization to own its beverage equipment?...
Read Full Post08.18.2022
Which beverage companies do the top quick service restaurants (QSRs) in the US partner with? Given how important beverages are to the bottom line of most QSRs, keeping a pulse on the beverage market share in this segment is both...
Read Full Post07.14.2022
When approaching an upcoming negotiation with a beverage company, it’s tempting to see the process as a battle. Your job is to “win” by extracting as much value as possible from the competing beverage companies. There are some consultants out...
Read Full Post06.13.2022
For most foodservice operators, beverage incidence rates (the percentage of transactions that include a beverage order) have been declining for years. The causes have been well documented: consumers are looking for better-for-you options, new flavors and beverages with functional benefits....
Read Full Post04.11.2022
It’s not uncommon for executives to have a lot of questions when hearing about a beverage deal: What is a beverage deal? Is it the same as a pouring rights agreement? How are they typically structured? Is it common in...
Read Full Post03.22.2022
Restaurant Business' A Deeper Dive Enliven's CEO Tim Harms was featured in this week's episode of A Deeper Dive, a podcast produced by Restaurant Business. Take a listen below Episode Description Originally posted by Restaurant Business by Jonathan...
Read Full Post02.15.2022
Sometimes, we get asked: “Can’t we just negotiate our beverage agreement in-house? We have an entire procurement department that does this every day.” We know your procurement team is qualified. When it comes to negotiating or managing your beverage partnership,...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.