12.9.2025
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
Read Full Post11.15.2025
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
Read Full Post10.29.2025
Industry veteran brings two decades of food and beverage expertise to strengthen Enliven’s client partnerships and business development efforts NASHVILLE, TN, October 28, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announced the appointment...
Read Full Post10.2.2025
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
Read Full Post09.23.2025
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
Read Full Post08.25.2025
MARKS NEW ERA OF GROWTH FOR THE BEVERAGE STRATEGY LEADER NASHVILLE, TN, August 25, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announces it is expanding internationally, driven by rising demand from global operators for...
Read Full Post06.20.2025
This spring, a simple idea—turning everyday beverage purchases into acts of generosity—turned into a half-million-dollar impact. Through a campaign called “Hydrate to Donate,” $500,000 was raised for the HCA Healthcare HOPE Fund, a nonprofit that provides financial assistance to HCA...
Read Full Post11.12.2024
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post10.25.2024
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post09.16.2024
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
12.9.2025
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
Read Full Post11.15.2025
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
Read Full Post10.29.2025
Industry veteran brings two decades of food and beverage expertise to strengthen Enliven’s client partnerships and business development efforts NASHVILLE, TN, October 28, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announced the appointment...
Read Full Post10.2.2025
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
Read Full Post09.23.2025
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
Read Full Post08.25.2025
MARKS NEW ERA OF GROWTH FOR THE BEVERAGE STRATEGY LEADER NASHVILLE, TN, August 25, 2025 – Enliven, the market leader in beverage strategy and vendor negotiations, today announces it is expanding internationally, driven by rising demand from global operators for...
Read Full Post06.20.2025
This spring, a simple idea—turning everyday beverage purchases into acts of generosity—turned into a half-million-dollar impact. Through a campaign called “Hydrate to Donate,” $500,000 was raised for the HCA Healthcare HOPE Fund, a nonprofit that provides financial assistance to HCA...
Read Full Post11.12.2024
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post10.25.2024
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post09.16.2024
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.