Airports
12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
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10.2.2025
How Pouring Rights Contracts are Connecting CX and Commerce to Drive Revenue for All
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
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09.23.2025
Airport World Feature: Boosting Beverage Revenues
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
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05.14.2025
Why Pouring Rights Deals Don’t Hurt Concessionaires—They Help Them Thrive
When airports explore pouring rights agreements—exclusive beverage partnerships with companies like Coca-Cola, PepsiCo, or Keurig Dr Pepper—some concessionaires worry that these deals will undercut their margins, limit product choice, or reduce operational flexibility. But nearly a decade of experience tells...
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11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post
09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
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08.19.2024
10 Ways to Customize Beverage Partnerships for Your Airport
“If you’ve been to one airport, you’ve been to…. one airport.” Anyone who has worked in the airport industry knows that every airport is unique and that there’s no “one size fits all” solution to any commercial program. So when...
Read Full Post
07.16.2024
Dr Pepper Surpasses Pepsi: What This Means for Beverage Partnerships
You may have seen the headlines: Dr Pepper has now surpassed Pepsi to become the second most popular soft drink in the United States. While this shift may come as a surprise for many, for those who have been tracking...
Read Full Post
06.14.2024
Dispelling Myths: The Top 8 Misconceptions about Pouring Rights at Airports
When it comes to pouring rights at airports, misconceptions abound. Unfortunately, these misunderstanding can lead to missed opportunities for revenue generation and passenger satisfaction — costing airports millions and leaving them behind peer airports which are currently implementing these agreements....
Read Full Post
05.8.2024
Benefits of Pouring Rights Agreements for Airports: Enhancing Revenue and the Guest Experience
Why are airports pursuing pouring rights in the first place? What benefits can pouring rights bring to the various airport stakeholders — the passengers, employees, airlines and tenants? Pouring rights agreements are more than just contractual arrangements; they represent a...
Read Full PostAirports
12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
By Monica Harris
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
Read Full Post10.2.2025
How Pouring Rights Contracts are Connecting CX and Commerce to Drive Revenue for All
By Tim Harms
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
Read Full Post09.23.2025
Airport World Feature: Boosting Beverage Revenues
By Tim Harms
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
Read Full Post05.14.2025
Why Pouring Rights Deals Don’t Hurt Concessionaires—They Help Them Thrive
By Tim Harms
When airports explore pouring rights agreements—exclusive beverage partnerships with companies like Coca-Cola, PepsiCo, or Keurig Dr Pepper—some concessionaires worry that these deals will undercut their margins, limit product choice, or reduce operational flexibility. But nearly a decade of experience tells...
Read Full Post11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
By Tim Harms
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
By Tim Harms
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post08.19.2024
10 Ways to Customize Beverage Partnerships for Your Airport
By Tim Harms
“If you’ve been to one airport, you’ve been to…. one airport.” Anyone who has worked in the airport industry knows that every airport is unique and that there’s no “one size fits all” solution to any commercial program. So when...
Read Full Post07.16.2024
Dr Pepper Surpasses Pepsi: What This Means for Beverage Partnerships
By Tim Harms
You may have seen the headlines: Dr Pepper has now surpassed Pepsi to become the second most popular soft drink in the United States. While this shift may come as a surprise for many, for those who have been tracking...
Read Full Post06.14.2024
Dispelling Myths: The Top 8 Misconceptions about Pouring Rights at Airports
By Tim Harms
When it comes to pouring rights at airports, misconceptions abound. Unfortunately, these misunderstanding can lead to missed opportunities for revenue generation and passenger satisfaction — costing airports millions and leaving them behind peer airports which are currently implementing these agreements....
Read Full Post05.8.2024
Benefits of Pouring Rights Agreements for Airports: Enhancing Revenue and the Guest Experience
By Tim Harms
Why are airports pursuing pouring rights in the first place? What benefits can pouring rights bring to the various airport stakeholders — the passengers, employees, airlines and tenants? Pouring rights agreements are more than just contractual arrangements; they represent a...
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