About
12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
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11.15.2025
MRM Magazine Feature — The Great Beverage Reset: How Operators Are Rethinking Pouring Rights to Protect Profitability
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
Read Full Post
10.2.2025
How Pouring Rights Contracts are Connecting CX and Commerce to Drive Revenue for All
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
Read Full Post
09.23.2025
Airport World Feature: Boosting Beverage Revenues
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
Read Full Post
06.20.2025
$500,000 Raised for HOPE Fund Through Strategic Beverage Partnership
This spring, a simple idea—turning everyday beverage purchases into acts of generosity—turned into a half-million-dollar impact. Through a campaign called “Hydrate to Donate,” $500,000 was raised for the HCA Healthcare HOPE Fund, a nonprofit that provides financial assistance to HCA...
Read Full Post
11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post
10.25.2024
Podcast: Understanding the trends, innovations within beverage
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post
09.16.2024
Interview: Shaping the future of the global beverage sector
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full Post
09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post
06.22.2023
Unleashing the Power of Beverage Partnerships: 6 of Our Favorite Marketing Activations
In our previous article, "Why You Should Leverage Marketing Activations in Your Beverage Agreement," I discussed the untapped potential of marketing activations within pouring rights agreements. These activations, when utilized effectively, can be a game-changer for businesses, offering opportunities to...
Read Full PostAbout
12.9.2025
Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper
By Monica Harris
Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here. Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...
Read Full Post11.15.2025
MRM Magazine Feature — The Great Beverage Reset: How Operators Are Rethinking Pouring Rights to Protect Profitability
By Tim Harms
Note: This article was originally posted in Modern Restaurant Management (MRM) magazine and can be accessed here. Few areas of a restaurant’s P&L might be as under-appreciated, or as powerful, as the beverage program. The right deal can quietly add...
Read Full Post10.2.2025
How Pouring Rights Contracts are Connecting CX and Commerce to Drive Revenue for All
By Tim Harms
Note: This article was originally featured in Airports Council International - North America Centerlines NOW Blog and can be accessed here. Airports are full of well-intentioned silos. Concessionaires can market only inside their lease lines. Advertising sells impressions on walls...
Read Full Post09.23.2025
Airport World Feature: Boosting Beverage Revenues
By Tim Harms
Note: This article was originally featured in Airport World 2025, Issue 04 and can be accessed here. Enliven CEO, Tim Harms, considers the strategic power of beverage partnerships and how they can potentially transform retail revenues at airports. Airports are in...
Read Full Post06.20.2025
$500,000 Raised for HOPE Fund Through Strategic Beverage Partnership
By Tim Harms
This spring, a simple idea—turning everyday beverage purchases into acts of generosity—turned into a half-million-dollar impact. Through a campaign called “Hydrate to Donate,” $500,000 was raised for the HCA Healthcare HOPE Fund, a nonprofit that provides financial assistance to HCA...
Read Full Post11.12.2024
Beyond the Negotiation: Ensuring Your Beverage Program Thrives Long After the Deal
By Tim Harms
Negotiating a beverage agreement is a complex project which requires strategy, precision and persistence. But negotiating is just the beginning. The real work lies in bringing that agreement to life – consistently meeting customer expectations, generating revenue, and achieving your...
Read Full Post10.25.2024
Podcast: Understanding the trends, innovations within beverage
By Monica Harris
Note: This is a Beverage Industry Magazine Podcast and was originally posted in Sip & Learn Podcast by Beverage Industry and can be accessed here. Understanding the trends, innovations within beverage Scott Johnson, executive vice president, strategy & development at...
Read Full Post09.16.2024
Interview: Shaping the future of the global beverage sector
By Monica Harris
Note: This article was originally posted by Rafaela Sousa in Refreshment magazine by FoodBev Media and can be accessed here. In this interview, Scott Johnson, newly appointed EVP of strategy and development at Enliven and former SVP and GM...
Read Full Post09.5.2024
10 Risk Management Strategies to Build Into Your Beverage Deal
By Tim Harms
Proactive Beverage Partnership Management: Enhancing Risk Management for Your Business Beverage deals are often touted for their economic and marketing benefits, but there’s an aspect of these partnerships that is often overlooked: risk management. As the business landscape continually evolves...
Read Full Post06.22.2023
Unleashing the Power of Beverage Partnerships: 6 of Our Favorite Marketing Activations
By Tim Harms
In our previous article, "Why You Should Leverage Marketing Activations in Your Beverage Agreement," I discussed the untapped potential of marketing activations within pouring rights agreements. These activations, when utilized effectively, can be a game-changer for businesses, offering opportunities to...
Read Full PostFilter by Category
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