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Airports
07.13.2018
We Can’t Drink Juice Now?!
In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...
Read Full Post
06.19.2018
When Is the Right Time to Start the Beverage Contract Process?
Our clients and prospective clients often ask, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will expire soon,...
Read Full Post
05.18.2018
Enliven to Speak on ACI-NA Airport Pouring Rights Webinar
Enliven CEO and founder Tim Richardson will be presenting on the emerging trend and best practice of pouring rights within the airport industry. Register now to attend. Webinar Details from ACI North America: ACI-NA Webinar: Pouring Rights Thursday, June 7,...
Read Full Post
01.1.2018
What are those “new beverage deals” that so many of your peers are talking about?
I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...
Read Full Post
03.27.2017
Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full Post
12.2.2016
The New Soft Drink Tax Regime and Its Impact
The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...
Read Full Post
06.8.2016
3 Reasons Coke & Pepsi Want Direct Relationships with Airports
Coke and Pepsi want to partner directly with airports because they are smart operators that realize the importance of revenue growth and building a brand. Direct relationships with airports help these multinational players to increase their overall sales and to...
Read Full Post
05.10.2016
Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post
02.24.2016
How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post
01.16.2016
AIRLINES: Enliven’s Core Value Proposition
If you work for one of the major airlines based in the United States, South America, Europe or Asia, we might be able to save your organization several million dollars a year. Here’s how: Your company probably has some existing...
Read Full PostAirports
07.13.2018
We Can’t Drink Juice Now?!
By Tim Richardson
In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...
Read Full Post06.19.2018
When Is the Right Time to Start the Beverage Contract Process?
By enliven
Our clients and prospective clients often ask, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will expire soon,...
Read Full Post05.18.2018
Enliven to Speak on ACI-NA Airport Pouring Rights Webinar
By Tim Harms
Enliven CEO and founder Tim Richardson will be presenting on the emerging trend and best practice of pouring rights within the airport industry. Register now to attend. Webinar Details from ACI North America: ACI-NA Webinar: Pouring Rights Thursday, June 7,...
Read Full Post01.1.2018
What are those “new beverage deals” that so many of your peers are talking about?
By Tim Richardson
I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...
Read Full Post03.27.2017
Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up
By Tim Richardson
Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...
Read Full Post12.2.2016
The New Soft Drink Tax Regime and Its Impact
By enliven
The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...
Read Full Post06.8.2016
3 Reasons Coke & Pepsi Want Direct Relationships with Airports
By Martin Strobel
Coke and Pepsi want to partner directly with airports because they are smart operators that realize the importance of revenue growth and building a brand. Direct relationships with airports help these multinational players to increase their overall sales and to...
Read Full Post05.10.2016
Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!
By Tim Richardson
The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...
Read Full Post02.24.2016
How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making
By Tim Richardson
Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...
Read Full Post01.16.2016
AIRLINES: Enliven’s Core Value Proposition
By Tim Richardson
If you work for one of the major airlines based in the United States, South America, Europe or Asia, we might be able to save your organization several million dollars a year. Here’s how: Your company probably has some existing...
Read Full PostFilter by Category
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