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Airports
01.19.2021
Why You Should Re-Think Your Approach to Vending
Enliven Beverage Deal Podcast Episode #14 Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...
Read Full Post
01.11.2021
Most Anticipated New Beverage Products of 2021
The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...
Read Full Post
11.3.2020
How Exclusive Beverage Deals Lead to Increased Sales
Enliven Beverage Deal Podcast Episode #13 "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...
Read Full Post
10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post
10.20.2020
Do Beverage Deals Promote Bad Health?
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post
10.6.2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
Enliven Beverage Deal Podcast Episode #11 Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...
Read Full Post
09.15.2020
8 Ways COVID-19 Will Impact Future Beverage Deals
COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...
Read Full Post
09.8.2020
3 Reasons Beverage Companies Want to Partner with Airports
Enliven Beverage Deal Podcast Episode #9 Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...
Read Full Post
08.25.2020
Outcomes Based Negotiation
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post
08.11.2020
The Key to Improving Any Beverage Deal
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full PostAirports
01.19.2021
Why You Should Re-Think Your Approach to Vending
By Martin Strobel
Enliven Beverage Deal Podcast Episode #14 Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...
Read Full Post01.11.2021
Most Anticipated New Beverage Products of 2021
By Tim Harms
The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...
Read Full Post11.3.2020
How Exclusive Beverage Deals Lead to Increased Sales
By Monica Harris
Enliven Beverage Deal Podcast Episode #13 "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...
Read Full Post10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
By Tim Harms
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post10.20.2020
Do Beverage Deals Promote Bad Health?
By Heather Neisen
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post10.6.2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
By enliven
Enliven Beverage Deal Podcast Episode #11 Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...
Read Full Post09.15.2020
8 Ways COVID-19 Will Impact Future Beverage Deals
By Tim Harms
COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...
Read Full Post09.8.2020
3 Reasons Beverage Companies Want to Partner with Airports
By Martin Strobel
Enliven Beverage Deal Podcast Episode #9 Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...
Read Full Post08.25.2020
Outcomes Based Negotiation
By Tim Harms
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post08.11.2020
The Key to Improving Any Beverage Deal
By Rob Waid
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
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