CONTACT US (615) 850-4420
Author: Tim Harms
04.26.2021
How to Speak Beverage Deals: A Running List of Beverage Acronyms
Every industry has its acronyms and inside jargon, and the beverage industry is no different. We’ve compiled a list of the most common abbreviations you might encounter while negotiating and managing your beverage partnership or pouring rights agreement. Why...
Read Full Post
03.23.2021
Do You Have an Equipment Strategy for Your Next Beverage Contract Negotiation?
When it comes to negotiating beverage contracts and beverage partnerships, equipment can often be an afterthought. After focusing on the beverage company brands and how they fit with your consumer, the marketing ideas that bring the partnership to life, the...
Read Full Post
02.17.2021
How to Increase Beverage Revenue: The 5 P’s of Growing Beverage Incidence
With a 80-95% profit margin, it’s common knowledge that beverages are one of the most profitable items sold at any given restaurant. In fact, most restaurant operators wouldn’t be able to keep their doors open without the sale of beverages....
Read Full Post
01.11.2021
Most Anticipated New Beverage Products of 2021
The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...
Read Full Post
10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post
09.22.2020
Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend
Enliven Beverage Deal Podcast Episode #10 What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...
Read Full Post
09.15.2020
8 Ways COVID-19 Will Impact Future Beverage Deals
COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...
Read Full Post
08.25.2020
Outcomes Based Negotiation
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post
06.16.2020
Touchless Fountain Dispensers in a Post COVID-19 World
Enliven Beverage Deal Podcast Episode #3 In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...
Read Full Post
05.5.2020
Introducing The New Enliven Beverage Deal Podcast
We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...
Read Full PostAuthor: Tim Harms
04.26.2021
How to Speak Beverage Deals: A Running List of Beverage Acronyms
By Tim Harms
Every industry has its acronyms and inside jargon, and the beverage industry is no different. We’ve compiled a list of the most common abbreviations you might encounter while negotiating and managing your beverage partnership or pouring rights agreement. Why...
Read Full Post03.23.2021
Do You Have an Equipment Strategy for Your Next Beverage Contract Negotiation?
By Tim Harms
When it comes to negotiating beverage contracts and beverage partnerships, equipment can often be an afterthought. After focusing on the beverage company brands and how they fit with your consumer, the marketing ideas that bring the partnership to life, the...
Read Full Post02.17.2021
How to Increase Beverage Revenue: The 5 P’s of Growing Beverage Incidence
By Tim Harms
With a 80-95% profit margin, it’s common knowledge that beverages are one of the most profitable items sold at any given restaurant. In fact, most restaurant operators wouldn’t be able to keep their doors open without the sale of beverages....
Read Full Post01.11.2021
Most Anticipated New Beverage Products of 2021
By Tim Harms
The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...
Read Full Post10.27.2020
Airport Selected to Test New Hydration Platform to Improve Health & Sustainability
By Tim Harms
Project Overview: When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...
Read Full Post09.22.2020
Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend
By Tim Harms
Enliven Beverage Deal Podcast Episode #10 What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...
Read Full Post09.15.2020
8 Ways COVID-19 Will Impact Future Beverage Deals
By Tim Harms
COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...
Read Full Post08.25.2020
Outcomes Based Negotiation
By Tim Harms
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post06.16.2020
Touchless Fountain Dispensers in a Post COVID-19 World
By Tim Harms
Enliven Beverage Deal Podcast Episode #3 In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...
Read Full Post05.5.2020
Introducing The New Enliven Beverage Deal Podcast
By Tim Harms
We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...
Read Full PostFilter by Category
Subscribe to Enliven
Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.