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Podcast
04.13.2021
Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership
Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...
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03.9.2021
6 Ways to Improve Employee Engagement with a Beverage Deal
Enliven Beverage Deal Podcast Episode #15 Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...
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01.19.2021
Why You Should Re-Think Your Approach to Vending
Enliven Beverage Deal Podcast Episode #14 Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...
Read Full Post
11.3.2020
How Exclusive Beverage Deals Lead to Increased Sales
Enliven Beverage Deal Podcast Episode #13 "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...
Read Full Post
10.20.2020
Do Beverage Deals Promote Bad Health?
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post
10.6.2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
Enliven Beverage Deal Podcast Episode #11 Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...
Read Full Post
09.22.2020
Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend
Enliven Beverage Deal Podcast Episode #10 What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...
Read Full Post
09.8.2020
3 Reasons Beverage Companies Want to Partner with Airports
Enliven Beverage Deal Podcast Episode #9 Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...
Read Full Post
08.25.2020
Outcomes Based Negotiation
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post
08.11.2020
The Key to Improving Any Beverage Deal
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full PostPodcast
04.13.2021
Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership
By Heather Neisen
Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...
Read Full Post03.9.2021
6 Ways to Improve Employee Engagement with a Beverage Deal
By Heather Neisen
Enliven Beverage Deal Podcast Episode #15 Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...
Read Full Post01.19.2021
Why You Should Re-Think Your Approach to Vending
By Martin Strobel
Enliven Beverage Deal Podcast Episode #14 Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...
Read Full Post11.3.2020
How Exclusive Beverage Deals Lead to Increased Sales
By Monica Harris
Enliven Beverage Deal Podcast Episode #13 "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...
Read Full Post10.20.2020
Do Beverage Deals Promote Bad Health?
By Heather Neisen
Enliven Beverage Deal Podcast Episode #12 The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...
Read Full Post10.6.2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
By enliven
Enliven Beverage Deal Podcast Episode #11 Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...
Read Full Post09.22.2020
Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend
By Tim Harms
Enliven Beverage Deal Podcast Episode #10 What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...
Read Full Post09.8.2020
3 Reasons Beverage Companies Want to Partner with Airports
By Martin Strobel
Enliven Beverage Deal Podcast Episode #9 Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...
Read Full Post08.25.2020
Outcomes Based Negotiation
By Tim Harms
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post08.11.2020
The Key to Improving Any Beverage Deal
By Rob Waid
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
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