Podcast


12.9.2025

Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper

Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here.     Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...

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04.13.2021

Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...

Read Full Post


03.9.2021

6 Ways to Improve Employee Engagement with a Beverage Deal

Enliven Beverage Deal Podcast Episode #15   Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...

Read Full Post


01.19.2021

Why You Should Re-Think Your Approach to Vending

Enliven Beverage Deal Podcast Episode #14   Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...

Read Full Post


11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post


10.20.2020

Do Beverage Deals Promote Bad Health?

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


10.6.2020

3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

Enliven Beverage Deal Podcast Episode #11   Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...

Read Full Post


09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post


09.8.2020

3 Reasons Beverage Companies Want to Partner with Airports

Enliven Beverage Deal Podcast Episode #9   Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...

Read Full Post


08.25.2020

Outcomes Based Negotiation

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

Podcast


12.9.2025

Podcast: Soft Drink Fountain Food Fight and What it Means for Coke, Pepsi, and Dr Pepper

By Monica Harris

Note: This is a Beverage Digest podcast, originally featured in The Breeze, an original podcast from Beverage Industry. You can listen to it here.     Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher are joined...

Read Full Post


04.13.2021

Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

By Heather Neisen

Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...

Read Full Post


03.9.2021

6 Ways to Improve Employee Engagement with a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #15   Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...

Read Full Post


01.19.2021

Why You Should Re-Think Your Approach to Vending

By Monica Harris

Enliven Beverage Deal Podcast Episode #14   Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...

Read Full Post


11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

By Monica Harris

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post


10.20.2020

Do Beverage Deals Promote Bad Health?

By Heather Neisen

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


10.6.2020

3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

By Monica Harris

Enliven Beverage Deal Podcast Episode #11   Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...

Read Full Post


09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

By Tim Harms

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post


09.8.2020

3 Reasons Beverage Companies Want to Partner with Airports

By Monica Harris

Enliven Beverage Deal Podcast Episode #9   Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...

Read Full Post


08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

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