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Give Us
One Day

We'll review your current beverage deal in just one day.

If we can’t do a lot better, we’ll tell you ASAP.

We only get paid if we generate incremental value over and above your current deal.

You don’t have time to waste. Neither do we.

Contact us today.

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Want More Info?

Download one of our in-depth reports, white papers or case studies.

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Data Junkie?

Us, too. We rigorously track every single case of product and audit every payment down to the penny. For the entire term of every beverage contract we secure for our clients.

Appreciate our obsessiveness? Contact us.

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Meet Our Team

Our average client engagement lasts 6.2 years.

Maybe you should check out the people you'll be interacting with over the next 6.2 years.


How Much
For You?

Want a free, fast, ballpark estimate of the savings we can generate for your organization?

We need just a few data points. You probably have them at your fingertips.

Contact us to get the ball rolling.

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Budget Shortfall?

We can find a surprising amount of money for most organizations. And the incremental revenue and savings are sustained over many years.

Contact us for a free estimate.

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It’s nice when you discover that your organization can also benefit from the longstanding, epic battle for market share between Coke and Pepsi.

Saddle up. Contact us for a free estimate.

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Need a Speaker?

Our practice area leaders would love to speak at your next event.*

*While bad puns will be avoided as much as possible, we cannot promise that Martin, in particular, will not cause someone in the audience to groan, or blush.

Fill our our Request Form today.

beveragesWe recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an average of 24% over the prior year’s beverage spend.


Savings ranged from $1 million to more than more than $12 million during standard five-year contract term
Our review showed that hospital systems with between 3 and 10 acute care facilities regularly saved more than $1 million during 5-year exclusive pouring rights agreements. A much larger hospital system with just over 25 acute care facilities and many more non-acute facilities will save more than $12 million over the same time period.

Annual savings ranged from $250,000 per year to more than $2 million.

First of its kind: Review of almost $100 million in beverage spending over a 10-year period
For our review, we included data gathered from more than 10 years of work in the field, and we examined almost $100 million of beverage purchases by hospital systems.

That work showed that if your hospital system has 1,000 or more licensed beds, an exclusive pouring rights agreement with Coke or Pepsi can save you $1 million or more on your beverage spend over five years. We saw this kind of savings time and time again.

The money that much larger hospital systems net is staggering, with some on pace to save up to $12 total million over the course of a 5-year contract.

(Please note that our study only included exclusive pouring rights agreements negotiated by Enliven. However, over the last ten years, we have reviewed several exclusive pouring rights agreements negotiated by hospital systems on their own or by other consultants. These agreements consistently produce lower savings than the contracts we negotiate.

The reason that the agreements we negotiate are better is that hospital systems and other consultants don’t have access to our large, proprietary database of all the most relevant data points required to negotiate the most favorable contracts: current beverage prices for all Coke and Pepsi packages, rebate rates by package, vending commissions, fixed marketing payment metrics, exclusivity payment metrics, top service level commitments and free product allotments.

We’ve worked for 10 years to develop and refine this database – and it makes a big difference when you sit down to negotiate an exclusive pouring rights agreement with either Coke or Pepsi).

Size Matters
Typically, hospital systems with between 3 and 10 acute care facilities saw percentage savings of up to 34% year over year. On the other hand, hospital systems with more than 10 acute care facilities saw smaller percentage savings of 19%. While systems with more than 10 acute care facilities saw smaller percentage gains, i.e., 19% versus 34%, these larger organizations repeatedly saw bigger savings. This includes one system that saved more than $2 million over the previous year’s beverage spend simply by engaging in an exclusive pouring rights agreement negotiated by Enliven.

Bottom Line: A CFO can expect 20%-30% savings on beverage spend, depending on the size of their hospital system, in the first year of an exclusive pouring rights contract negotiated by Enliven. For many organizations, this results in multimillion-dollar savings under a standard 5-year agreement. Those types of results are always fun to present to the rest of the executive team and board.



We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And
then we want to take a small percentage of that new money that we earned for you. That’s our
pay-for-performance model. It ensures that our incentives are aligned. It's why our clients
think of us as a true strategic business partner and not just a vendor.



Established 2005
4322 Harding Pike, Suite 417

Nashville, TN 37205
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