CONTACT US (615) 850-4420

Category: Hospitals


01.17.2018

The Healthcare Sector Now Employs the Most People in the U.S.

By Tim Richardson

With so many troubling and consequential issues swirling about in the minds of hospital executives these days, I bet that you are not wondering about what beverage company executives think about the large and growing number of employees on your...

Read Full Post

01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

Read Full Post

11.13.2017

Webinar: How Beverage Deals Drive Million Dollar Savings in Healthcare

By Tim Harms

What if you were told that you could save your organization $1 million simply by offering a single brand of bottled water (for example, Aquafina or Dasani) instead of offering half a dozen brands (Aquafina, Dasani, Ozarka, Deer Park, Evian,...

Read Full Post

03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

Read Full Post

12.2.2016

The New Soft Drink Tax Regime and Its Impact

By Ben Kitay

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

Read Full Post

08.2.2016

Why Pepsi and Coke Love Hospitals

By Tim Richardson

The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...

Read Full Post

05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

Read Full Post

02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

Read Full Post

11.25.2015

5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven

By Tim Richardson

A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...

Read Full Post

10.21.2015

Shill for Bottled Water?

By Tim Richardson

After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...

Read Full Post
1 2

Category: Hospitals


01.17.2018

The Healthcare Sector Now Employs the Most People in the U.S.

By Tim Richardson

With so many troubling and consequential issues swirling about in the minds of hospital executives these days, I bet that you are not wondering about what beverage company executives think about the large and growing number of employees on your...

Read Full Post

01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

Read Full Post

11.13.2017

Webinar: How Beverage Deals Drive Million Dollar Savings in Healthcare

By Tim Harms

What if you were told that you could save your organization $1 million simply by offering a single brand of bottled water (for example, Aquafina or Dasani) instead of offering half a dozen brands (Aquafina, Dasani, Ozarka, Deer Park, Evian,...

Read Full Post

03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

Read Full Post

12.2.2016

The New Soft Drink Tax Regime and Its Impact

By Ben Kitay

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

Read Full Post

08.2.2016

Why Pepsi and Coke Love Hospitals

By Tim Richardson

The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...

Read Full Post

05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

Read Full Post

02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

Read Full Post

11.25.2015

5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven

By Tim Richardson

A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...

Read Full Post

10.21.2015

Shill for Bottled Water?

By Tim Richardson

After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...

Read Full Post
1 2

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation