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Category: Airports


07.13.2018

We Can’t Drink Juice Now?!

By Tim Richardson

In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...

Read Full Post

05.18.2018

Enliven to Speak on ACI-NA Airport Pouring Rights Webinar

By Tim Harms

Enliven CEO and founder Tim Richardson will be presenting on the emerging trend and best practice of pouring rights within the airport industry. Register now to attend. Webinar Details from ACI North America: ACI-NA Webinar: Pouring Rights Thursday, June 7,...

Read Full Post

01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

Read Full Post

03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

Read Full Post

12.2.2016

The New Soft Drink Tax Regime and Its Impact

By Ben Kitay

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

Read Full Post

06.8.2016

3 Reasons Coke & Pepsi Want Direct Relationships with Airports

By Martin Strobel

Coke and Pepsi want to partner directly with airports because they are smart operators that realize the importance of revenue growth and building a brand. Direct relationships with airports help these multinational players to increase their overall sales and to...

Read Full Post

05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

Read Full Post

02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

Read Full Post

01.16.2016

AIRLINES: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the major airlines based in the United States, South America, Europe or Asia, we might be able to save your organization several million dollars a year. Here’s how: Your company probably has some existing...

Read Full Post

01.7.2016

AIRPORTS: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the Top 100 airports in the United States or one of the major international airports anywhere in the world, we might be able to save your airport several million dollars a year. Here’s how:...

Read Full Post
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Category: Airports


07.13.2018

We Can’t Drink Juice Now?!

By Tim Richardson

In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...

Read Full Post

05.18.2018

Enliven to Speak on ACI-NA Airport Pouring Rights Webinar

By Tim Harms

Enliven CEO and founder Tim Richardson will be presenting on the emerging trend and best practice of pouring rights within the airport industry. Register now to attend. Webinar Details from ACI North America: ACI-NA Webinar: Pouring Rights Thursday, June 7,...

Read Full Post

01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

Read Full Post

03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

Read Full Post

12.2.2016

The New Soft Drink Tax Regime and Its Impact

By Ben Kitay

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

Read Full Post

06.8.2016

3 Reasons Coke & Pepsi Want Direct Relationships with Airports

By Martin Strobel

Coke and Pepsi want to partner directly with airports because they are smart operators that realize the importance of revenue growth and building a brand. Direct relationships with airports help these multinational players to increase their overall sales and to...

Read Full Post

05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

Read Full Post

02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

Read Full Post

01.16.2016

AIRLINES: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the major airlines based in the United States, South America, Europe or Asia, we might be able to save your organization several million dollars a year. Here’s how: Your company probably has some existing...

Read Full Post

01.7.2016

AIRPORTS: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the Top 100 airports in the United States or one of the major international airports anywhere in the world, we might be able to save your airport several million dollars a year. Here’s how:...

Read Full Post
1 2

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation